About persuasion. Includes insights and hindsights, "pre"sights from ongoing research.
Of course it is also about brands (marks), statements (marks), questions (marks) and marketing.
English Summary: This is an open letter to the four electable chancellors of Leuven University in the 2013 elections. It deals with specific questions about the candidates position regarding scientific integrity issues. It is written by a group of academics employed by Leuven University and signed by an even larger group of Leuven University researchers.