Two snippets of online marketing facts got some attention recently and, when tied together, they make the job of a well-done integrated online marketing campaign a work of geniuses, or schizophrenics. Well, in fact, it is not just snippets. We are talking about major moves of the two major online marketing platforms, namely Google and Facebook.
Wednesday, January 18, 2012
Tuesday, January 17, 2012
Wednesday, January 11, 2012
Academia is often criticized for being a too slow innovation force, with research being either too fundamental and abstract or specific but outdated by the time it gets published. This is certainly the case in more applied disciplines like marketing communication and advertising research. While I will not contest this observation, I will try to make clear in this blogpost that the slowness of academia should not be replaced by mediocre research from non-academic research agencies. Of course, everybody is free to conduct research but non-academic research is rapidly gaining impact in society and this could be troublesome if it is treated just as if it was a piece of research that went through the complete scientific publication process.